![[Word Power]](img/power-bk1.jpg)
|
When people get their own way with others, they generally do it with words.
They get others to agree with their point of
view, give them what they want, do what they ask and buy what they are selling.
In verbal arguments between one person and another, most people find they always lose, convinced they must be wrong, while others consistently win. Their logic, their reasons seem so compelling, so powerful, they virtually force others to change their opinions, their beliefs and their behavior to comply with what's being asked. Words written can be even more powerful since the written word is often uncritically accepted as being true. Power is generated by using the words in such a way that they trigger emotional responses in the person who hears or reads them. These are enormous powers, largely because they are invisible. Others can thus be persuaded, manipulated and controlled without their knowledge. In total, these enormous powers have been defined as fallacious arguments, fallacious because they are false and misleading. There are more than 30 of these powers, each one with a name and crafted for a specific purpose. They are in common use in politics and everywhere else one or more people want to assert their will over others. When used in advertising, these powers are extremely successful selling tools. "The Power of Words" makes these powers visible, brings them right out in the open. It explains what they are, how they work, and how they are being used. It will help you make your advertising far, far more effective. Or, maybe you just want to take back control of your life. When you see the manipulations for what they are, their arguments won't be effective any longer. Their power and control over you will be gone! The list and sample excerpt below: |
|
AD MISERICORDIAM
SPECIAL PLEADING AD VERECUNDIAM APPEAL TO SECRECY APPEAL TO PARTIALITY AD BACULUM AD HOMINEM GUILT BY ASSOCIATION TU QUOQUE AD POPULUM PEPITO PRINCIPII MISDIRECTION & DISINFORMATION PROPAGANDA POLITICAL CORRECTNESS |
APPEAL TO TRADITION
APPEAL TO PRECEDENT AD IGNORANTIAM COMPOSITION DIVISION ACCIDENT IGNORATIO ELENCHI SECUNDUM QUID REDUCTIO AD ABSURDUM POST HOC ERGO PROPTER HOC STATISTICS POLLS & STATISTICS NATURE OF TRUTH |
|
AD NOVITAM
POISONING THE WELLS SLIPPERY SLOPE SYNTAX ACCENT |
THE STRAW MAN
AD ANTIQUITAM FRUIT OF THE POISONED TREE EQUIVOCATION AMBIGUITY |
|
AD MISERICORDIAM Appeal to pity. This argument appeals to feelings of sympathy, pity and compassion. It also appeals to the ideals of fairness, to support for the under dog. Children are masters of this one. Their "Pleaseeeee" will get them almost anything from loving parents who feel heartless if they don't give in. Often, between men and women, the appeal is to compassion, and guilt, for the wounded egos and hurt feelings that will result from being refused. All charities appeal to feelings of pity, sympathy and compassion for those in desperate circumstances and to one's desires to help and/or guilt for not doing so. An argument to elicit compassion and collective guilt is also a defense attorney's summation to the jury asking for an acquittal on the grounds that his client's upbringing was abusive or under- privileged even though that would not make him innocent of the charges against him. This appeal is also used by groups who, basing their argument on past abuses, claim special treatment to make up for them. Special Pleading follows from this argument. So don't wait another day. If you're serious about words and their powers to influence, order for immediate delivery by download. And, as our free bonus to you, download the PDF eBook "The Science of Getting Rich" written by Wallace D. Wattles in 1910. ISBN 1-889206-15-6 The new, 13 page, expanded Power of Words eBook $4.95 Available only through JHWhitePubsCo. Delivered by download in PDF format. Printable. (requires Acrobat Reader 5.1.0 or later) Order by credit card through Paypal below. You will be given download instructions on our "Thank You" page for your order. |
![[ICON: INDEX]](img/jw-logo.gif){kind=logo}