The Power of Words
 

Generally, when people get their own way with others, they do it with words; they virtually compel others to agree with their point of view, give them what they want, do what they ask and buy what they are selling. The seduction/assault of words is continuous.              Their enormous power lies in the meaning of the words, what they mean to the person who hears them. The words elicit emotional responses in others that manipulate their thinking and behavior.              These manipulations have been defined as fallacious arguments. While the arguments appear to relate to the subject, they do not. In most cases they have little to do with the subject at all. There are 30 or so of these misleading and deceptive arguments.              Their danger lies in the fact that decisions based on them are not based on truth, common sense, logic, legality, one's best interests or right and wrong but on emotions favoring those who put forth the more powerful arguments. They are designed to benefit someone else!              As emotions are constantly changing, opinions and decisions based on them also change. They are not stable, dependable or consistent over time. At any moment, they can be overthrown by someone else's more compelling argument. Unknowingly making choices based on emotional appeals and logical tricks, one allows others to control their thinking, and their behavior, setting themselves up to be used for someone else's interests.              There are more than 30 of these emotional juggernauts. Each one of them has a name and is crafted for a specific purpose. "The Power of Words" details these arguments and shows you what they are, how they work, and how they are used.             In your personal life, recognizing these fallacious arguments for what they are will render them ineffective and powerless. You won't be swayed to act against your own best interests.             But if your career is in sales, advertising, marketing or copywriting, knowing how to use these arguments can make the difference between struggling to survive and wild success.     Order now for immediate delivery.     ISBN 1-889206-15-6 The new, v.2, 17 page, expanded "Power of Words" eBook     $ 9.95   PDF Printable.   You will find the download link on our "Thank You" page. Contact us if you have a problem.   CAUTION: Buyers paying through Paypal but choosing not to open a Paypal account MUST click on "Return to Merchant" to get our "Thank You" page with your download.   Purchase by credit card through Paypal below.   eBooks are safe to download and have nothing harmful or malicious in them. eBooks: the "green" solution. Saving the planet one book at a time.